This morning I got to go to a Dean TV commerical shoot. Typically these are not in Madison, so it was pretty cool that it was just down the street and all of the marketing folks could go take a look.
This particular commerical takes place in a water aerobics class at a local health club.
The set up required was incredible and funny to watch since everything needed to be "in" the water.
For those of you that don't live in the Madison area, the premise of the commericals is that Dean doctors and Dean health insurance work together to make your life easier. No hoops to jump through to get your care - and - that they are ALWAYS there for you no matter where, no matter when.
"Dean" the doctor and "Dean" the insurance provider are actually twins from California. Here is Matt getting the final touches on his wardrobe (kind of a moot point, in my opinion, since he is getting in the water!)
Here is "Kate." She is our target customer - and has been in multiple commericals with the Dean twins over the years. I was really hoping for a picture with the twins, but this works too!
This is Jason (the insurance provider) and Rose - Kate's mom. She was hilarious! I think the swim cap really made her character pop - but she also had an "old lady from Titanic" vibe about her :)
Here is the whole group practicing their water aerobics moves before getting into the water. If you can believe it, Rose was by far the best! But then again, she probably actually attends water aerobics!
And here the guys are in the water. Kate and Rose go between them and they start by zooming in on just the ladies talking. Then pan out to include "Dean" in the shot. We did not stay for the whole thing - I invision MANY takes happening today - and of course lots of costume changes as the water continues to creep up the guys shirts and closer to their microphones!
Watch for these commercials to air this fall :)
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